The brand was created to be more than a product, being aimed at female empowerment. Selfish is much more than dressing up, it’s putting an ideal, an attitude, showing your own personality with the power to express through fashion that all women put themselves first, put you first no matter what.

Loving yourself is fundamental to establishing a healthy relationship with yourself and others. If loving is accepting yourself, it’s being happy the way you are, it’s taking life lightly, enjoying every second. Loving yourself is looking in the mirror and being proud of what you see, just as we follow examples of people we admire, other people are inspired and also follow our example.

So let us be an example of self-love, self-confidence and personal appreciation.

Awaken the good side of being selfish in you, Be Selfish!